TENX INTELLIGENCE

Operator thinking on e-commerce management, growth and sourcing

Field notes from managing marketplace businesses for more than 200 brands: Amazon operations, advertising profitability, multi-marketplace expansion, supply chain and advisory for companies entering e-commerce.

FeaturedAmazon7 min read

Building an Amazon Account Management Operating System

Most Amazon accounts do not fail because of a single bad decision. They drift because nobody owns the weekly operating rhythm.

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Advertising8 min read

Amazon Advertising: From Spend Management to Profit Engineering

ACOS is a scoreboard, not a strategy. Profitable advertising starts from the contribution margin of each unit sold.

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Catalogue6 min read

Listing Optimisation That Moves Conversion, Not Just Rank

Traffic is expensive. Conversion is the cheapest growth lever available to almost every marketplace seller.

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Sourcing8 min read

Global Sourcing: Choosing Suppliers That Can Grow With You

The cheapest quotation is rarely the cheapest supplier once quality, lead time and reliability are priced in.

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Operations7 min read

Inventory Planning Is Cash Flow Planning

Stockouts destroy rank. Overstock destroys cash. Forecasting sits between the two and decides how fast you can grow.

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Marketplaces7 min read

When to Expand Beyond Amazon, and in What Order

Walmart, eBay, Etsy, Poshmark and TikTok Shop each reward a different operating model. Sequencing matters more than speed.

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Launch8 min read

From Zero to the First Six Figures: A Realistic Sequence

New sellers rarely fail on ambition. They fail on sequencing, capital planning and product selection.

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Turnaround7 min read

Diagnosing a Stalled E-commerce Account

When revenue plateaus, the cause is usually visible in four numbers before any new tactic is needed.

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Advisory6 min read

B2B Advisory for Companies Entering E-commerce

Established businesses bring product, capital and brand. What they usually lack is a marketplace operating model.

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Technology7 min read

Where AI Actually Helps in E-commerce Operations

The value of AI in marketplace operations is concentrated in a few unglamorous places: forecasting, content at scale and anomaly detection.

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